Wednesday
EOC: Week 10: What are the benefits vs the features?
The benefits of the Phileas Fogg snack product to the customer is that it give the consumer an experiences that can only happen with eating the Phileas Fogg snack unless you want to spend a lot of money to fly to Algeria, get in trouble,then run for your life and escape by jumping from unlivable heights, then sure. But Phileas Fogg already has an option that you as a consumer can get without being life threatening. Another benefit is that no other chip company has the same flavors nor experience that Phileas Fogg has. The feature of the product is that it show the culture of Algeria in the adventurous eyes of Phileas Fogg. Yes you can read up on the country that he has been to, but why not read and experience of the story that has happened to him through flavor.
EOC Week 9 Great Mission Statements
I really enjoyed how these blogs portraid their mission statements. They showed what there company is about, what they are selling in a professional and playful new aged style of marketing.
http://riotforgood.blogspot.com/search?updated-max=2012-11-28T14:07:00-08:00&max-results=7
I like how relaxed this statement is, it shows that the company is into their customers in the way of wanting them to be relaxed and in a nice environment.
http://seansshowings.blogspot.com/search?updated-max=2012-11-21T15:29:00-08:00&max-results=7
The professionalism in this statement is very good, it has playfulness in the right places and has a certain quality that some others don't have.
http://xandriamariefashion.blogspot.com/search?updated-max=2012-11-21T15:32:00-08:00&max-results=7
This statement shows what the story of the product is about by telling what it has and what it will give to you.
Week 8 EOC: Creative Approach
The creative approach of this product is that I got help from a fellow graphic artist (like how they do in the real world) and collaborated to get the product onto the computer. It is the bag with Phileas Foggs face on it with the story around the logo. How I thought of having it this way was looking at other chip bags of the same general type of flavor and collaborating that with the style that the Phileas Foggs bags have. Simply but gets the point accross.
Week 8 BOC: The Adventure
"Let me tell you a story of how I came into
finding the taste for these chips. My counterpart and I found us running on
rooftop to rooftop evading a pack of Ottoman guards thinking
that we stole these red chilies that we got as a parting gift just moments
before. We had to get rid of the guards as quickly as possible; we were running
out of time and needed to get out of Algeria. Jean and I got separated on the rooftops;
I feared the worst for that I didn't see him for quite some time. I ran, not looking
for what was behind me but for what was in front. Running, dashing, rolling and
climbing, this happened for an hour or more. It was hard to breathe but I
sucked down some gulps of air and kept running. I then saw Jean in the distance
being hung over the edge of this immensely tall building by nothing more than
the collar of his shirt. I started to climb the building with the guards, which
were still chasing me, close behind. I lost my footing caused by a brick breaking
off that I was using for leverage and thought that it would be the end of me,
but to my avail I regained myself, dropping the brick on an unsuspecting guard tailing
me causing him to fall to his death. I reach the top of the building just barely
in time before the guard dropped Jean. I grabbed the guard holding Jean and
threw him into the other guards just now pulling themselves up causing them to
fall. We thought we were rid of them but more started to appear.
To get away from them, both Jean Passepartout and myself jumped from
the rooftop only surviving by landing in giant sacks of powdered salt, getting
it all over the chilies and ourselves. Thinking that we got rid of
the guards, both Jean and I decided to eat the now, dried from
the sun, chilies as a snack while we hopped onto two horses that
were sitting nearby."
Implementation Evaluation Control
Implementation - The process of putting a decision or plan into effect; execution
Evaluation - The making of a judgment about the amount, number, or value of something; assessment
Control - Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives.
Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially. Yet marketers should work to measure the returns on their sales promotion investments, just as they should seek to assess the returns on othermarketing activities. (page 438)
Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times. http://samvak.tripod.com/nationbranding7.html Nation Branding and Place Marketing
Evaluation - The making of a judgment about the amount, number, or value of something; assessment
Control - Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives.
Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially. Yet marketers should work to measure the returns on their sales promotion investments, just as they should seek to assess the returns on othermarketing activities. (page 438)
The way to spread viral content is to put something in that allows consumers to express themselves with embedded messages as to who they are.
– Edward Boches, cco, Mullen Advertising
Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times. http://samvak.tripod.com/nationbranding7.html Nation Branding and Place Marketing
Price
We will have many different sizes of bags catering towards all sorts of customers but the basic bags that we will have are as follows:
1oz bag $2.00
14oz Family size $12.99
“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 275).
Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market. (Marketing: An Introduction for Education Management Corporation, Pg. 281)
Economic conditions can have a strong impact on the firm’s pricing strategies. Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product.
1oz bag $2.00
14oz Family size $12.99
“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 275).
Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market. (Marketing: An Introduction for Education Management Corporation, Pg. 281)
Economic conditions can have a strong impact on the firm’s pricing strategies. Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product.
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