Wednesday

EOC: Week 10: What are the benefits vs the features?

The benefits of the Phileas Fogg snack product to the customer is that it give the consumer an experiences that can only happen with eating the Phileas Fogg snack unless you want to spend a lot of money to fly to Algeria, get in trouble,then run for your life and escape by jumping from unlivable heights, then sure. But Phileas Fogg already has an option that you as a consumer can get without being life threatening. Another benefit is that no other chip company has the same flavors nor experience that Phileas Fogg has. The feature of the product is that it show the culture of Algeria in the adventurous eyes of Phileas Fogg. Yes you can read up on the country that he has been to, but why not read and experience of the story that has happened to him through flavor. 

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