Our target market is going to be mostly in America mostly for the fact that alot of people don't get to go out of the states let alone around the world so this will help with those people so that they can try spices and flavors that they are necessarily going to be able to get form, say, Walmart. The market that we will target is the older adult based customers to go with alcoholic beverages but the snack could also be given to children. Through that we will mostly sell in bars but we will also have a branch of the snacks that sell in all major stores.
Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers (Armstrong and Kotler, p. 175)
Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management" (Kotler & Armstrong, p. 188)
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