Distribution

We will distribute the snack in bags to the customer themselves. As for big corporations and bars we will ship them in boxes like any other type of food product. We will also have vending machines that will cater towards our snack brand wether we have our own or partner with a Lays vending machine. It's up to the comercial buyer if they want to sell the product directly to the customer or if they want to have a vending machine in there establishment. 

Distribution - The action of sharing something out among a number of recipients. The way in which something is shared out among a group or spread over an area.

Intensive distribution is a strategy in which producers stock their products in as many outlets as possible (Kolter & Armstrong, p 323)

Product

Integration in television shows and films acts as one of several marketing tools to showcase the many dimensions of the brand as well as our iconic packaging…The uniqueness of brand integration is its global reach - that is truly international.

– Christopher Carroll, global manager brand experience, Heineken  

http://www.warc.com/Pages/NewsAndOpinion/Quotebank.aspx?Category=Marketing

Target Market Strategy

Our target market is going to be mostly in America mostly for the fact that alot of people don't get to go out of the states let alone around the world so this will help with those people so that they can try spices and flavors that they are necessarily going to be able to get form, say, Walmart. The market that we will target is the older adult based customers to go with alcoholic beverages but the snack could also be given to children. Through that we will mostly sell in bars but we will also have a branch of the snacks that sell in all major stores.

Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers (Armstrong and Kotler, p. 175)

Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management" (Kotler & Armstrong, p. 188)

Situation or SWOT Analysis

Strengths: The strength with this product is that it would go great with the bar scene and even out of it. Being a spicy low fat snack, it goes good with the individual that wants to drink and have something to eat but it also goes well with someone who is watching there figure and buys it for there home. 
   
Weaknesses: There are a lot of snacks out there that can be both used for a bar or at home use. Spicy flavors, unless catered towards certain ethnic groups, aren't that prevalent in American cuisine.

Opportunities: The field for foods specifically catered for alcoholic beverages is immense and doesn't have much competition. 

Threats: The playing field of snacks for alcoholic beverages dose have some brands already and they might start doing other things to get there customers that they lost to our brand.




SWOT Analysis - Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats.

Read more: http://www.businessdictionary.com/definition/SWOT-analysis.html#ixzz2DZ4r1OzZ

Objectives

Our objective is to set our brand out there, to have the customer try something new and to have an experience that they would tell there friends about. We want to have good constant customers that will buy our product no matter how well off they are, this product is for the poor and rich, we don't discriminate.  

You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.

– Kevin Lane Keller, US academic

In order to have constant customers you need to have a way to get out there to the customers, with that we have a blog, twitter (to get out there to the people), and facebook. This will show the people that we are also people and want them to feel comfortable and safe with us and our product. 

The secret to successful communication is about saying the right thing in the right way in the right place and moment. However, the opportunities to do it right (and wrong) increase dramatically in the more complex and individualistic world.

– Sue Elms, evp/head of global brands, Millward Brown 

We can't buy fans and we can't schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship.

– Judy Franks, The Marketing Democracy

http://www.warc.com/Pages/NewsAndOpinion/Quotebank.aspx?Category=Marketing

Business Mission Statement

We are in the business of developing the highest quality product by using quality ingredients and added value of the highest integrity to our customers.   

Business Mission Statement - A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.

A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.

A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. (Marketing: An Introduction for Education Management Corporation, Pg. 39)

Read more: http://www.businessdictionary.com/definition/mission-statement.html#ixzz2DYzTSM7Y

Week 7 EOC Pitch Final Project

      Now Introducing from Phileas Fogg a new type of chip from the flavorful world of Algeria. Sliced red chili peppers dried in the hot sun of Algeria coated in a salty blend of Algerian spices. With it's salty and spicy flavor it will make the best snack food to help wash down a cold pint. Experience the wield adventure of Phileas Fogg one bite at a time.

      In the words of Phileas Fogg: "Let me tell you a story of how I came into finding the taste for these chips. Me and my counterpart found us running on rooftop to rooftop evading a pack of Ottoman guards thinking that we stole these red chilies that we got as a parting gift just moments before. To get away from them, both  Jean Passepartout and myself jumped from the tallest rooftop. Thank goodness for us, we landed in giant sacks of powdered salt, getting it all over the chilies. Thinking that we got rid of the guards, both Jean and I decided to eat the now ,dried from the sun, chilies as a snack."