Wednesday

Week 5 EOC: Social Networks and Job Hunting

Many company's are now using social networks to gain information to sell there products, which is an excellent idea.  “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].”  says one brand ambassador using the social network. p.143 Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media. p.143 
Joe Light did a wonderful review on Job recruiters using Facebook to get there  "Candidates they like"

More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening
traditional job boards and competing with LinkedIn Corp., which has dominated the online professional
networking arena.
Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they
have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting,
depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database,
candidates tend to value referrals from their connections on Facebook more.

 (Recruiters Troll Facebook for Candidates They Like- By Joe Light)
 What the company's are doing is a very good idea in the way that it is a new way of communication with there customers/employees, though starting off slow. 

Beginning next week, the company also plans to pilot a new Facebook application that will allow them to search
for candidates on BranchOut Inc.'s Facebook app which, similar to BeKnown, builds a professional networking
layer on top of Facebook and has more than 2.6 million monthly users, according to AppData.com.
 (Recruiters Troll Facebook for Candidates They Like- By Joe Light)
The company posts job openings on its Facebook page, but Mr. Vijungco said they have had more success finding employees through LinkedIn.
Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which
helps companies track the sources of candidates and hires.
But if current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Web
analytics manager Phil Schrader.
Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly. The company, which hosts a job board and other recruiter services, launched its own Facebook app, dubbed BeKnown, in June, and the application now has nearly 800,000 monthly users, according to AppData.com, a market research group. Over the next couple of weeks, the company plans to launch a program where companies can offer employees cash rewards for making referrals through the app.
"While I wish every company used Monster, social is a solution that many people are using," he said.

 (Recruiters Troll Facebook for Candidates They Like- By Joe Light)
 Everything has a beginning, yes this is not "that big" now but like anything else new, it will sky rocket. 










No comments:

Post a Comment