Wednesday

Distribution

We will distribute the snack in bags to the customer themselves. As for big corporations and bars we will ship them in boxes like any other type of food product. We will also have vending machines that will cater towards our snack brand wether we have our own or partner with a Lays vending machine. It's up to the comercial buyer if they want to sell the product directly to the customer or if they want to have a vending machine in there establishment. 

Distribution - The action of sharing something out among a number of recipients. The way in which something is shared out among a group or spread over an area.

Intensive distribution is a strategy in which producers stock their products in as many outlets as possible (Kolter & Armstrong, p 323)




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