Price

We will have many different sizes of bags catering towards all sorts of customers but the basic bags that we will have are as follows:

1oz bag $2.00
14oz Family size $12.99 


“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 275).

Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market. (Marketing: An Introduction for Education Management Corporation, Pg. 281) 

Economic conditions can have a strong impact on the firm’s pricing strategies. Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product.