Implementation Evaluation Control

Implementation - The process of putting a decision or plan into effect; execution

Evaluation - The making of a judgment about the amount, number, or value of something; assessment

Control - Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives.

Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially. Yet marketers should work to measure the returns on their sales promotion investments, just as they should seek to assess the returns on othermarketing activities. (page 438)

The way to spread viral content is to put something in that allows consumers to express themselves with embedded messages as to who they are.

– Edward Boches, cco, Mullen Advertising

Marketing is not a controlled process in an insulated lab. It is prone to mishaps, last minute changes, conceptual shifts, political upheavals, the volatility of markets, and, in short, to the vagaries of human nature and natural disasters. Some marketing efforts are known to have backfired. Others have yielded lukewarm results. Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times. http://samvak.tripod.com/nationbranding7.html Nation Branding and Place Marketing