Promotion

How we will promote the product is by having commercials, wether it be on T.V or online, showing the product and the story that goes along with the specific flavor we are marketing. We are marketing this product not really advertising it, meaning, we will be there for the customer and wont just say things to get them to buy our product. The only thing that is "exaggerated" is the story but that is mostly because of how Philesa Foggs persona is.  

The big thing is that the future of digital will be about marketing. It won't be about advertising.

– Rishad Tobaccowala, ceo, Denuo

The laws of the market dictate brand loyalty levels, not the resourcefulness of marketing. Yet largely thanks to many years of ill-informed promotion by management consultants, many millions of pounds have been wasted on the pursuit of loyalty.

– Peter Field, UK marketer

Marketers rarely talk about fun directly, but in designing digital offerings that promise an "experience," or when focused on building customer relationships, the covert subtext of most advertising should be aimed at creating the feeling of fun.

– Bob Deutsch, President, Brain Sells