Situation or SWOT Analysis

Strengths: The strength with this product is that it would go great with the bar scene and even out of it. Being a spicy low fat snack, it goes good with the individual that wants to drink and have something to eat but it also goes well with someone who is watching there figure and buys it for there home. 
   
Weaknesses: There are a lot of snacks out there that can be both used for a bar or at home use. Spicy flavors, unless catered towards certain ethnic groups, aren't that prevalent in American cuisine.

Opportunities: The field for foods specifically catered for alcoholic beverages is immense and doesn't have much competition. 

Threats: The playing field of snacks for alcoholic beverages dose have some brands already and they might start doing other things to get there customers that they lost to our brand.




SWOT Analysis - Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats.

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